The Types of Jari used in India All of them looking alike
| Category 1 Pure Jari Silver Yam Gold plated Melting Value is maximum used in kanchi sarees |
| Category 2 White touch Copper Yam Gold polished Melting Value is minimum used in kanchi & others |
| Category 3 Tested Jari Chemical Yam Gold painted Melting Value is nill used in non kanchi |
| Category 4 Plastic Jari Plastic lase Melting Value is nill used in synthetic sarees |
WHAT kanchi MERCHANTS DID ?
To have a upper hand in Business a few of the kanchi Merchants took the drastic steps and forced the weavers for use the category 2 and category 3 jari and stopped taking about "jari" but started mentioning "Pure silk" at the place of "Pure jari".
The result, if a merchant in bangalore is selling pure silver jari saree [category 1] for RS. 25,000 they started selling similarly looking category 2 & 3 sarees for RS. 18000 through they can sell it for RS. 12000 itself, because if they quote leser than that the buyer would start doubting.Thus the customers got impressed and kanchi Phobia developed but dear customer the category 2 and 3 sarees are very much available in bangalore also but at their resonable and respective prices.
ASSOCIATION'S HUMBLE SUGGESTIONS AND COMPARITIVE REPORT
At Distance place kanchi and Chennai At Bangalore
| 1. Paying for Silver jari and getting what ? | You are Paying for what u are getting |
| 2. Travelling risk and Expensive | No such risk and expenditure |
| 3. Unknown persons and language | known persons and language |
| 4. Highly adverse climate | Favourable climate |
| 5. Due to distance exchange is difficult | Easy |
| 6. Redressal of grievances at chennai | Local Bangalore |
| 7. A few merchants competing | Several merchants competing |
| 8. New Designs competitiveness Limited | Unlimited |
| 9. Quality care is nill | Maximum quality is a Tradition |
| 10. Not Customer Friendly | Full Customer Friendly |
Dear Customer
Don't be misled or Carried away,
Don't have to go to kanchi to buy non kanchi sarees at kanchi prices,
You can ask your familiar dealer to show the proof of above,
Use your power of knowledge and be happy with your local and familiar showrooms.
Management:-
KARNATAKA SILK RETAIL CLOTH MERCHANTS ASSOCIATION
